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Charlotte’s Web Key Highlights

If you’re even remotely familiar with cannabis, you’ve probably heard of Charlotte’s Web, the groundbreaking company that unlocked the power of CBD years ago — before it was cool. Their story took a dramatic turn when the founders met a very special child named Charlotte. The Stanley Brothers’ revolutionary high-CBD genetic variety with scant THC changed the game for Charlotte and thousands of lives across the country who heard the story. Charlotte’s Web is still going strong as perhaps the most trusted name in CBD oil.

Charlotte’s Web Pros

  • Famous proprietary genetics
  • Pioneers of CBD
  • Organic CBD hemp
  • Innovation
  • Mission-driven
  • Known for safety and testing

Charlotte’s Web Cons

  • CBDMEDIC topical line is not all-natural

Charlotte's Web Coupon

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Our Verdict

A 5/5 Badge Brand

Because Charlotte’s Web exhibits excellence in Quality, Safety, Mission, Charity, and Innovation, the brand earns a perfect score of 5 with our methodology. Each badge earned is worth one star or point. The best score possible is 5.

Quality Badge

Quality Verified

Charlotte’s Web grows their non-GMO hemp in Colorado following organic practices and employs clean CO2 extraction.

Safety Badge

Safety Verified

Charlotte’s Web provides current independent lab reports for potency and contaminants on their CBD oil products.

Charity Badge

Charity Verified

Charlotte’s Web offers a veterans discount program and is known for their widespread charitable partnerships with Realm of Caring, Women’s Bean Project, and more.

Mission Badge

Mission Verified

Charlotte’s Web is on a mission to improve people’s quality of life naturally with their phytochemical-rich CBD oil.

Innovation Badge

Innovation Verified

Charlotte’s Web is famous for their proprietary genetic strain which was one of the first to boast staggering CBD levels with negligible THC.

Each badge earned is worth one star or point. The best score possible is 5. Discover how these badges are earned

Pricing and Value*

*Pricing and value reflect status on date of published review and are subject to change.

Charlotte’s Web is priced on the average side. BUT if you use their Subscribe & Save service, the price is actually a bit less-than-average for the market.

Charlotte’s Web price point starts at $11.24 for their popular CBD lavender roll-on (if you do Subscribe & Save). Their highest ticket item is a CBD tinctures sampler pack at about $239.

To get the most value from Charlotte’s Web, we recommend discovering your favorite product and then doing Subscribe & Save. The savings are significant, and you’ll rack up rewards points.

Another insider tip? Check their Overstock page to get even more savings on your favorite CBD products.

Strength and Efficiency

If there’s one thing you don’t have to worry about with Charlotte’s Web, it’s efficiency. The company is rooted in making efficient CBD products to tackle wellness issues, without the high from THC. Their original full spectrum formula has an astounding 11 different cannabinoids that show up on the most recent third-party lab test. If you want the entourage effect, it looks like you’ll get it.

What makes Charlotte’s Web stand out as a CBD company?

Number one: Charlotte’s Web practically invented CBD! OK, so they didn’t invent it, but they were instrumental in developing high-CBD, low-THC hemp safe for consumption and loaded with natural benefits. That’s why so many people trust Charlotte’s Web with their health and even that of their children.

Another thing? You can’t get the original Charlotte’s Web strain anywhere else. Their proprietary genetics, the same plants that started it all, are in their exclusive formulas and not for sale. These hemp genetics are proven to have huge amounts of CBD (check out the test results). For consumers, this means consistency, potency, and efficacy. All good things.

But perhaps what we love most about Charlotte’s Web is the story behind them. This is a band of people who truly care about helping others and ended up accidentally creating an entire industry. Their heart continues to be in the right place, and we love watching the new, charitable endeavors Charlotte’s Web continuously takes on.

What are the best Charlotte’s Web products on the market right now?

Best-Selling Products

Use code COR10 at checkout Shop Charlotte’s Web

Charlotte's Web Original Formula CBD Oil

  • CBD type: Full spectrum
  • CBD potency: 750mg CBD/bottle; 25mg CBD/serving
  • Price: $$

>> Check out the latest price <<

Get the original CBD oil that launched an entire industry! We love Charlotte’s Web original formula CBD oil tinctures. Why? They’re really potent. Users online agree, and it’s backed up by really impressive test results. These tinctures have 50mg full spectrum CBD in each serving, so you’ll likely only need one serving per day starting out. Look forward to a full-blown entourage effect with high levels of cannabinoid friends and terpenes to support overall wellness.

Use code COR10 at checkout Shop Charlotte’s Web
Best for Sleep

Charlotte's Web CBD Gummies: Sleep

  • CBD type: Full spectrum
  • CBD potency: 10mg per CBD gummy
  • Price: $$

>> Check out the latest price <<

Need a little help getting more sleep? Don’t we all! Charlotte’s Web has made the bedtime routine more fun, healthy, and effective with their CBD gummies for sleep. Get your sleep cycle back on track with these nighttime treats featuring full spectrum CBD oil and melatonin. Both key ingredients have been studied to promote sleep health. To top it off, these raspberry-flavored CBD gummies are all-natural for the win.

Use code COR10 at checkout Shop Charlotte’s Web
Staff Pick

Charlotte’s Web Hemp Infused Balm with CBD

  • CBD type: Full spectrum
  • CBD potency: 150mg or 450mg
  • Price: $

COR staffer Cathy Rozyczko tried this CBD product. Here’s what she has to say:

Quick disclaimer –  this balm is emollient like no other! I say that because different people are looking for different things from a CBD balm. This topical from Charlotte’s Web is not something you want to rub all over yourself. What I’ve found is that it’s really perfect for localized pain. In fact, the brand states that it’s best used on smaller areas.

When I first opened the tin, I was surprised by the appearance of the product. This CBD balm is unlike any other I’ve tried: it’s gooey, it’s green, and it definitely looks like hemp.

The smell is pleasant with just the right amount of earthiness, and like any good CBD balm, a little goes a long way.

The full spectrum CBD oil inside goes to work quickly, so I like to put it on my temples when I’m stressed. My mom uses it for arthritis pain and says it works like a charm. Overall, a good staple to have in your medicine cabinet when little aches and pains arise!

>> Check out the latest price <<

Use code COR10 at checkout Shop Charlotte’s Web
Best for Dogs

Charlotte’s Web Hip & Joint CBD Chews for Dogs

  • CBD type: Full spectrum
  • CBD potency: 2.5mg CBD per chew in 30 count or 60 count 
  • Price: $-$$

>> Check out the latest price <<

Charlotte’s Web provides a few great options for dogs, but these full spectrum CBD chews for hips and joints stand out from the crowd. For one, the ingredients are impeccable; no nasty byproducts or soy. Charlotte’s Web has also included turmeric and chondroitin in the mix, both all-natural anti-inflammatories. That may be partly why the online reviews for this product are particularly positive from pet parents of older dogs, many of whom say these CBD chews have had a positive impact on their dogs’ mobility. And finally, what makes these chews winners is the original Charlotte’s Web strain that’s renowned around the world for its beneficial effects. Each chew contains 2.5mg of the famous full spectrum CBD oil.

Product Catalog Overview

Here’s a list of the types of CBD products Charlotte’s Web offers in their online catalog:

The Charlotte’s Web catalog is a full spectrum of full spectrum CBD delights! Heavily tested and made from the most famous hemp genetics in the industry, you can get their hard-hitting CBD oil in your favorite forms. Here’s what you have to look forward to:

  • Potent CBD tinctures in various strengths come in the natural flavor, or you can choose from mint chocolate, orange, or lemon. All-natural and awesome.
  • Charlotte’s Web gives you plenty of options when it comes to dosing their 100% vegan CBD capsules. Choose from 15mg or 25mg full spectrum CBD oil per capsule. You can buy a 30-count, 60-count, or 90-count.
  • The CBD gummies from Charlotte’s Web come in three formulations: sleep, recovery, and calm. If you love your CBD gummies, buy the 3-packs to save more cash.
  • The CBD topical line from Charlotte’s Web is quite extensive and features original products as well as pain-targeted topicals from Charlotte’s Web brand, CBDMEDIC. We’re talking CBD balms, creams, roll-ons, and targeted formulas to help with inflammation, aches, and pains.
  • Charlotte’s Web has a really nice line of CBD for dogs featuring their famously potent CBD oil and other all-natural ingredients. Fido can get CBD tinctures, chews, and even a CBD balm. We also want to highlight the CBD chews for older dogs, as we haven’t seen a similar recipe or product on the market…

What you should know before buying CBD from Charlotte’s Web

Charlotte’s Web’s Reputation

Charlotte’s Web is an OG when it comes to sustainable hemp production, and their sourcing and processes are absolutely stellar.

Their proprietary variation is never sold to other outlets — you’ll only get the original Charlotte’s Web from Charlotte’s Web. It is known to have one of the most cannabinoid-rich profiles out there, and some consider it the absolute best in full-spectrum CBD oil.

People around the world have developed a genuine love and admiration for Charlotte’s Web. They were true trailblazers in the CBD space, and they’ve rightfully earned the reputation of The World’s Most Trusted Hemp Extract™. Charlotte’s Web is consummately altruistic, with a veterans program and too many charitable partnerships to mention. In fact, they’ve been dubbed the ‘Robin Hoods of cannabis.’ And they’re sustainable too!

At the end of the day, Charlotte’s Web has set a standard for how exemplary CBD companies should do things, and they’re well respected for their contributions to society at-large.

Brand Awards and Recognitions

US Hemp Authority Certified

Charlotte’s Web is one of the select CBD vendors in the USA to be certified by the US Hemp Authority.

Certified B Corporation

Charlotte’s Web became a Certified B Corporation in 2020. Certified B Corporations include over 3,400 companies in 70+ countries across the world that are committed to social and environmental impact. To qualify, companies must undertake a rigorous impact assessment.

About the Company/Who stands behind Charlotte’s Web?

The Stanley Brothers of Colorado are a band of seven long-time expert cannabis cultivators, but the Charlotte’s Web brand didn’t come to fruition until one little girl came along.

Everything changed when Charlotte’s family met the Stanley brothers who had developed a revolutionary genetic variety of cannabis with staggering concentrations of CBD, CBG, and other medicinal cannabinoids. Because the strain had negligible THC and no psychoactive effects, the brothers initially named it ‘Hippie’s Disappointment.’

This potent CBD oil has a host of natural benefits that support optimized health and wellness. Deeply moved by the entire experience, the Stanley Brothers decided to rename their genetic variety Charlotte’s Web after the girl that changed their lives forever.

The media caught wind of the incredible story, and thousands across the country flocked to the Stanley brothers for their game-changing CBD oil. The Charlotte’s Web team is on a mission to help countless people drastically improve their quality of life, and their dedication to make CBD products for children has earned them an unrivaled level of trust in the industry.

Charlotte’s Web At-A-Glance

  • Date founded: 2013
  • Hemp Sourcing: USA
  • Where products are manufactured: Colorado, USA
  • CBD extraction method: Supercritical CO2 extraction
  • Extract types: CBD distillate
  • Types of CBD oil offered: Full spectrum, broad spectrum, CBD isolate
  • Charlotte’s Web Coupon Code: COR15 for 15% off at checkout
  • Shipping Info: FREE SHIPPING on $74+ orders (US only)

We Reviewed Charlotte’s Web Lab Results and Here’s What We Found

Charlotte’s Web receives the COR Safety Badge for their excellence in third-party testing.

>> Click here to see all Charlotte’s Web lab results <<

Charlotte’s Web is known for their strict safety protocols and testing, to the extent that many parents trust ONLY them when giving CBD to children.

In fact, the brand rose to prominence all because of a child named Charlotte. Her story and victory over debilitating symptoms using CBD oil from this brand are largely responsible for bringing CBD oil into the public consciousness.

Therefore, it’s no surprise that Charlotte’s Web continues its focus on safety and testing today. The company tests in-house a staggering number of around 20 times during the production cycle. And before each final CBD product hits the shelves, they enlist the help of a third-party lab to test for potency and contaminants.

Quick disclaimer: You’ll notice the lab results on Charlotte’s Web site are printed on company letterhead, not a third party. We reached out to the company and were able to view independent tests, which indeed they run. Charlotte’s Web and other trustworthy, big CBD producers will often do this when they run tons of tests or make tons of products in an effort not to overwhelm the consumer.

A last note about Charlotte’s Web lab results: their original formula full spectrum CBD oil has probably the best variety of additional cannabinoids that we’ve ever seen. A total of 10 to be exact. Good news for people who want the entourage effect!

A Closer Look at their Hemp Source and Manufacturing Process

The Stanley Brothers are veritable cannabis experts and developed the famous Charlotte’s Web strain which originally gained the company popularity years ago. If you want this genetic variety that’s loaded with beneficial terpenes and cannabinoids, be sure to look for the ‘original formula’ when you shop from Charlotte’s Web.

Specific seeds are used for the original formula, while other CBD oil in the Charlotte’s web line also comes from non-GMO seeds grown on certified-organic farms in the US.

The company is known to be picky and meticulous about testing, vetting each supply of hemp plant material with soil and water source testing to ensure quality.

After harvest, the hemp used to make Charlotte’s Web CBD oil is put through CO2 extraction and then formulated into the various products in the line. About 20 rounds of testing go into the process, promoting safety and quality at every step. We’re particularly impressed that Charlotte’s Web goes the extra mile to test for glyphosate, a harmful chemical not all vendors check into.

The CBDMEDIC line exclusively uses CBD isolate, but most of the products from Charlotte’s Web are full spectrum.

How to make the most out of your purchase?

Where to buy Charlotte’s Web CBD products

You can purchase Charlotte’s Web CBD easily on their website or at a retail location. The brand is carried in many vitamin shops and wellness stores across the USA.

Shipping Info

Charlotte’s Web ships to all 50 states in the US.

Charlotte’s Web offers FREE SHIPPING within the US for orders totaling $74 or more.

Rewards Program

Charlotte’s Web offers a rewards program that’s a huge boon to repeat-customers. Earn one point for every dollar you spend on the Charlotte’s Web website, and apply these for deep discounts on future purchases. Once signed up, you can also earn 200 points for referring a friend and 25 points just for writing a review.

Customer Service

Because kindness is a cornerstone of the Charlotte’s Web mission, you’ll find that their Customer Service is first-class. To speak with someone at customer service, you can call 1-855-790-8169 or 719-419-8169 for their office in Boulder, Colorado. Alternatively, you can easily use the chat bot on the website or fill out the contact form for any questions or concerns. And finally, you can also get in touch with the company by emailing [email protected].

Return Policy

Charlotte’s Web offers a 30-day customer satisfaction guarantee. If you are unhappy with any of their CBD products, you can return the unused portion of the product. If the company receives a returned CBD product within the 30-day window, they will issue a full refund. Email [email protected] or call customer service to process a return from Charlotte’s Web.

Charlotte's Web Review Wrap-Up

It doesn’t get better than Charlotte’s Web. Period. Because of their genetic hemp variety originally called ‘Hippie’s Disappointment’ for its dismal THC levels, Charlotte’s Web sparked the world’s curiosity with CBD oil. Ever since, the brand has continued to lead the CBD industry with their organic practices and rigorous testing protocols. And independent lab reports show their products to be potent, brimming with multiple cannabinoids and terpenes. Charlotte’s Web strives to do right by people and the planet, giving to charity and leveraging sustainable principles and cultivation techniques. Charlotte’s Web trusted CBD oil changes lives, and they’re one of the most conscious brands out there.

Frequently Asked Questions

What’s the best way to use Charlotte’s Web CBD products?

Charlotte’s Web doesn’t give specific CBD dosage guidelines, for their products for humans, as dosing and serving size will vary by individual. At COR, our Serving Standard is 25mg of CBD, taken twice daily. If you are new to CBD oil, start low and then slowly build until you receive the desired effects. And remember, this is NOT medical advice! If you’re seriously hesitant about CBD oil for any reason, contact your physician before starting.

Are there any side effects?

CBD has not been known to have any significant side effects, but consult your doctor if you are starting a new health regimen.

Can you use Charlotte’s Web CBD for dogs or cats (pets)?

At present, Charlotte’s Web only offers CBD products for dogs. That said, because all mammals have an endocannabinoid system, it is safe to give their CBD dog tinctures to other animals. Check out Charlotte’s Web FAQ page for dosing info on animals by weight.

What types of CBD oil does Charlotte’s Web offer?

Charlotte’s Web offers full spectrum and broad spectrum CBD products. Their CBDMEDIC line is exclusively made with CBD isolate.

Does Charlotte’s Web offer organic products?

Yes. Although Charlotte’s Web does not currently hold USDA organic certification, their hemp is sourced from certified-organic farms in the USA.

Do they offer discounts or coupons for veterans?

Yes, Charlotte’s Web offers a generous veterans discount on their CBD product line.

Can you find Charlotte’s Web CBD in the UK?

Yes, Charlotte’s Web CBD oil is available for purchase online in the UK.

At-a-glance FAQs

  • Does Charlotte’s Web offer organic products? Yes
  • Offers Veteran/military discount: Yes
  • Offers discount for students? No
  • Does Charlotte’s Web have a rewards program? Yes
  • Does Charlotte’s Web offer subscribe & ship options? Yes
  • Does Charlotte’s Web ship outside of the USA? Yes
  • Does Charlotte’s Web offer free shipping? Yes
  • Money back guarantee? Yes
  • Is Charlotte’s Web on Amazon? No
  • Is Charlotte’s Web on Walmart? No
  • Is Charlotte’s Web full spectrum? Yes
  • Is Charlotte’s Web all-natural? No
  • Does Charlotte’s Web sell CBD in bulk? Yes
  • Does Charlotte’s Web offer wholesale and/or white-label? Yes
  • Is it an MLM? No
+ 5 sources


  1. Brain Basics: Understanding Sleep https://www.ninds.nih.gov/Disorders/Patient-Caregiver-Education/Understanding-Sleep
  2. US Hemp Authority: Hemp Certification https://ushempauthority.org/
  3. Certified B: Certified B Corporation https://bcorporation.net/
  4. Tarazona, J. V., Court-Marques, D., Tiramani, M., Reich, H., Pfeil, R., Istace, F., & Crivellente, F. (2017). Glyphosate toxicity and carcinogenicity: a review of the scientific basis of the European Union assessment and its differences with IARC. Archives of toxicology, 91(8), 2723–2743. https://doi.org/10.1007/s00204-017-1962-5
  5. US Department of Agriculture: USDA Organic https://www.usda.gov/topics/organic

About Jason Brett

Self-care advocate, biohacker, and professional shopper of fine things. After being fed up with such a disorganized CBD landscape I decided to help level the playing field. I want to help you find the right CBD oil products so that you too can thrive! Questions? Contact Us.

Charlotte’s Web Reviews

  • AvatarDee says

    What do people expect an oil that comes from plant material to taste like? Candy? People need to grow up regarding the taste of CBD oil. I think it’s great.

  • AvatarLori Craven says

    CW original hemp oil gave us our family back. We tried many rx but nothing help. He even tried to end his life at 8 years old, saying “God made a mistake when he made me”. After a few days of CBD oil he said he felt better. So we increased his dose and he has been so amazingly anxiety free! The one side effect we have yet to tackle is that he has very little appetite. We call it Liquid Gold!

  • AvatarJessi says

    We have only been using for our son with identical diagnosis for 1 month (turned to this as opposed to anti-psychotics). I’ve never seen him so functional. He hasn’t lost “him”, personality in tact, humor still avail, not a “zombie” at all, but functional. So far miraculous results for us!

  • AvatarDJ says

    I requested a copy of the tests on the Lot # for my bottle & of course it had the lowest amount of THC allowed. The only problem with that was that as per my pain management doctors urine tests, THC came up & was a very high amount. I never had any problems before & had the bottle with me so I could prove I wasn’t smoking pot. I stopped it immediately.

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