Noontide Herbal Elixirs Brand Review: 60-Second Summary
We’d like to think that CBD companies wouldn’t be deliberately offensive, but the photo on the Noontide Herbal Elixirs homepage of a giant styrofoam soda cup next to one of their CBD products (see below) leaves us feeling very uncomfortable. We’re uncertain whether they are consciously trying to deliver a particular message, or simply have what some may consider poor taste. Regardless, the lack of safety information and lack of product/company transparency stood out even more to us.
(update 2/12/19 – Website has been deleted and Noontide is most likely out-of-business)
Noontide Herbal Elixirs Review
When first entering NoontideHerbalTonics.com, the rustic and hippie-esque font had us expecting something slightly more “conscious.” Maybe it’s judgemental of us to think lesser of a company for posting a photograph – on their homepage – of a CBD syrup bottle sitting right next to a styrofoam cup that’s reminiscent of a Big Gulp and what it could be implying. However, the real issues are not with what Noontide does, but with what they fail to do.
To start, there’s only a brief mention of the origin of their hemp and zero discussion about laboratory testing, much less posted Certificates of Analysis; even the redirect to a different ecommerce site produced no additional information about the safety of Noontide’s products.
Admittedly, one of their products caught our eye: the pure CBD crystalline isolate with cannabis terpenes blended in (sold out as of the publishing of this review). Otherwise, their “Elixir” products are priced between $25 to $80, and all shopping is redirected to a different URL (https://proteambrady.com), which retails a variety of CBD brands. Noontide do not disclose how (if at all) their company and the e-commerce company retailing their products are related.
If their Instagram account is to be believed, Noontide’s primary focus is on making hash oil and dabs (high in THC), which could explain the marketing of their 99% agave CBD syrup/”elixir” product. We might have a glimmer of hope if we read an impassioned mission statement, but unfortunately Noontide Herbal Elixirs leaves their intentions in this industry up to the imaginations of the folks who stumble upon their site.
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